Sound of Amnesty meets Shazam

Posted by January 26, 2012 Tags:

WIjGGVAKNpsRZeWoQyikSjl72eJkfbmt4t8yenImKBXEejxNn4ZJNZ2ss5Ku7Cxt I’ve not written a blog, for a little while now due to the festive season and generally 101 other reasons! However I’m back at my MacBook Pro, and all set to give my thoughts on what has grabbed my attention online recently. Whilst surfing the web, an scoping out the latest digital campaigns and innovations. One campaign which did grab me, an forced me to reach for the bookmark button

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Brands #Fail on Twitter

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katie price snickers_0 While many brands have adopted social media into their overall marketing strategies, they are quickly finding out that engaging with their customers online is not as straightforward as putting up a billboard or shooting a commercial. Two global brands that experienced criticism this week after their Twitter stunts fell flat were McDonald’s and Snickers.
McDonald’s paid for the hashtag #McDStories to be promoted on the Twitter homepage to initiate conversation

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Soundcloud unveil “Story Wheel”

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To celebrate their 10 millionth user, Soundcloud have released a brand new dev feature, “Story Wheel” which combines elements from Soundcloud and Instagram in a very simple yet compelling tool. Available for any user to utilise, it’s essentially a slideshow that scrolls through designated Instagram photos to a backdrop of chosen audio. The interface and setup process is very user friendly and intuitive. Users simply narrate into a microphone whilst

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New Streaming Service ‘Rara’

Posted by December 15, 2011

rara Another week and yet another streaming music service has launched with Spotify in its sights. New start-up rara.com has just been launched across 15 countries today with the backing of all four majors.
The service will be rolled out to another eight international markets by the end of this week which include the USA, Canada and Mexico.
The ad-free service which operates via users standard internet browsers, offers access to

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Flipboard for Iphone

Posted by December 8, 2011 Tags:

One of the Ipads number one apps Flipboard, this week was launched on the iphone. Drawing on links from your social networks, such as Facebook and Twitter, and from pre-selected news sources, it creates a ‘social magazine’ which sounds perfect! Instead of using multiple bookmarks, rss feeds and post it note all can exist on Flipboard.
Flipboard has also introduced a new feature, Cover Stories, which is a smart section

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Walmart launch gift finding Facebook app

Posted by December 7, 2011 Tags: , , ,

Screen shot 2011-12-07 at 18.08.17 American superstore Walmart have launched an intelligent Facebook app that allows users to find the perfect gift for loved ones. The app searches the ‘Likes’ interests and shares of their selected friend and uses this data to search their online store to locate the ideal gift. The app, entitled ‘Shopycat’ is a clever extension of the growing trend for f-commerce that is seeing an increasing number of brands create fully-integrated

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Domino’s to offer half-priced pizzas through Facebook

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DP1 In the past, Domino’s pizza has credited social media for its growth in online sales.  The brand have actively participated in social media, from looking for their biggest fans on Facebook to giving away daily deals.  They will go a step further on December 8th by declaring it ‘World Domino’s Day’ and offer their customers  in 19 different countries half-priced pizzas.
To take part, simply head to the ‘World Domino’s

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John Lewis releases music album of ad covers

Posted by December 1, 2011 Tags: , ,

John-Lewis-Logo John Lewis has unveiled a charity music album featuring the hit cover versions of pop songs used in its TV ad campaigns over the past four years.
The 11-track album, called ‘Reworked’, went on sale on Monday 28 November. The CD is also available in all John Lewis and Waitrose stores.
Priced at £7.99, John Lewis has vowed to donate £2 for every album sale to Save the Children –

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