I’ve not written a blog, for a little while now due to the festive season and generally 101 other reasons! However I’m back at my MacBook Pro, and all set to give my thoughts on what has grabbed my attention online recently. Whilst surfing the web, an scoping out the latest digital campaigns and innovations. One campaign which did grab me, an forced me to reach for the bookmark button
One of the Ipads number one apps Flipboard, this week was launched on the iphone. Drawing on links from your social networks, such as Facebook and Twitter, and from pre-selected news sources, it creates a ‘social magazine’ which sounds perfect! Instead of using multiple bookmarks, rss feeds and post it note all can exist on Flipboard.
Flipboard has also introduced a new feature, Cover Stories, which is a smart section
Earlier this week US retailer JC Penney, launched a festive QR code campaign. After several false starts, its fair to say 2011 was the year QR codes truly made their way over into the mainstream.
So how does the campaign work? Well every shopper who visits JC Penney over the festive period, will receive a ‘Santa tag’ sticker with each purchase. Santa tags are personalised QR codes, which enables the
Museums are definitely not known, as cutting edge establishments. But the museum of London, appears to have stuck their necks out to embrace NFC technology. If you take a look at the video below, it gives you a little more insight into what the MOL have been up to with NFC.
As you can see from the video, the museum of London have fully integrated NFC to offer
This week’s campaign, which truly caught my eye, came from Volkswagen Canada. Their latest campaign titled “Great Volkswagen Art Heist”, an out-of house campaign celebrating the launch of the new Jetta 2012 GLI. I’ve never been a fan of the Jetta; I’m more a Golf fan however! But what do Art+Heists+VW Jetta’s all have in common, well its in short VW attempt at giving away art but not in the
Eric Turner – Style Changer [Free Download] http://t.co/83gjqSiT via @sbtvonline
