Posts by sheema

Brands #Fail on Twitter

Posted by January 26, 2012

katie price snickers_0 While many brands have adopted social media into their overall marketing strategies, they are quickly finding out that engaging with their customers online is not as straightforward as putting up a billboard or shooting a commercial. Two global brands that experienced criticism this week after their Twitter stunts fell flat were McDonald’s and Snickers.
McDonald’s paid for the hashtag #McDStories to be promoted on the Twitter homepage to initiate conversation

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Domino’s to offer half-priced pizzas through Facebook

Posted by December 7, 2011 Tags: , , ,

DP1 In the past, Domino’s pizza has credited social media for its growth in online sales.  The brand have actively participated in social media, from looking for their biggest fans on Facebook to giving away daily deals.  They will go a step further on December 8th by declaring it ‘World Domino’s Day’ and offer their customers  in 19 different countries half-priced pizzas.
To take part, simply head to the ‘World Domino’s

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Spotify Introduces ‘Spotify Apps’

Posted by December 1, 2011 Tags: , ,

spotify-logo Music streaming service Spotify announced this week that they would be launching ‘Spotify Apps‘ which ‘bring you new and exciting music experiences built around your music tastes.’  The apps are free, available to use regardless of whether you use Spotify Premium or just the free service, and can be found in the lefthand section above the playlists.  The apps range from ‘Tunewiki’,  which will show you the lyrics to the

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RNKD aims to reinvent social shopping

Posted by November 22, 2011 Tags: , , , , , ,

Screen shot 2011-11-22 at 16.36.18 American online shoe and clothing retailer Zappos has already established itself in the world social media. Now one of the co-founders has launched a new start-up with the theory that people may want to ‘share what they wear’ with  RNKD (pronounce ‘ranked’). The theory behind the new start-up is to take two of the most popular trends, photo sharing and gaming, and use them to reinvent loyalty programs.
RNKD seems

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Virgin’s ‘First Time’ App displays milestones with friends

Posted by November 16, 2011 Tags: , , ,

Screen shot 2011-11-16 at 17.24.24 Virgin has launched a brand new Facebook application on their official page which displays your ‘first times’ with your Facebook friends. The application works by selecting a friend and clicking ‘Create Now.’ The application uses the new Timeline API to bring up a series of ‘firsts’ such as ‘first event attended together’ and ‘first picture you were both tagged in’ in a Virgin branded infographic. You can then share this

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FIFA Attempts to Knit the World’s Longest Scarf Using Tweets

Posted by November 8, 2011 Tags: , , ,

Screen shot 2011-11-08 at 16.45.19 To promote the release of the brand new FIFA 12 video game, EA Sports has launched an initiative to knit the world’s longest scarf with the help of their fans. Fans must tweet messages of support for their team using the #FIFA12Scarf hashtag or post them as a Facebook comment for a chance for the messages to appear on the scarf.
However, you can only send your messages at specific

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Win the world’s first ‘Facebook Vehicle’ with Volkswagen

Posted by November 3, 2011 Tags: , , ,

212172705_200 Volkswagen is known for their fun and engaging social media initiatives, and the ‘Fanwagen’ campaign they have just launched in Holland is no different! The campaign begins with a simple proposition: which classic car would users like to bring back, the Beetle or the camper van? Once the votes have been tallied, the winning car will be converted into a social media hub for one lucky individual. It’s features will

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Irish band The Pale launch music application

Posted by October 27, 2011 Tags: , , , , ,

thepale   Irish band The Pale have come with a unique concept for an iPhone application to coincide with the release of their new album. The application, entitled ‘I Woke Up And I Was Gone’ acts as a musical walking tour of their hometown of Dublin by linking each of the 12 songs to a specific location in the city.  Furthermore, each location ‘features a unique live performance by the band

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