I’ve not written a blog, for a little while now due to the festive season and generally 101 other reasons! However I’m back at my MacBook Pro, and all set to give my thoughts on what has grabbed my attention online recently. Whilst surfing the web, an scoping out the latest digital campaigns and innovations. One campaign which did grab me, an forced me to reach for the bookmark button
While many brands have adopted social media into their overall marketing strategies, they are quickly finding out that engaging with their customers online is not as straightforward as putting up a billboard or shooting a commercial. Two global brands that experienced criticism this week after their Twitter stunts fell flat were McDonald’s and Snickers.
McDonald’s paid for the hashtag #McDStories to be promoted on the Twitter homepage to initiate conversation
Another week and yet another streaming music service has launched with Spotify in its sights. New start-up rara.com has just been launched across 15 countries today with the backing of all four majors.
The service will be rolled out to another eight international markets by the end of this week which include the USA, Canada and Mexico.
The ad-free service which operates via users standard internet browsers, offers access to
American superstore Walmart have launched an intelligent Facebook app that allows users to find the perfect gift for loved ones. The app searches the ‘Likes’ interests and shares of their selected friend and uses this data to search their online store to locate the ideal gift. The app, entitled ‘Shopycat’ is a clever extension of the growing trend for f-commerce that is seeing an increasing number of brands create fully-integrated
John Lewis has unveiled a charity music album featuring the hit cover versions of pop songs used in its TV ad campaigns over the past four years.
The 11-track album, called ‘Reworked’, went on sale on Monday 28 November. The CD is also available in all John Lewis and Waitrose stores.
Priced at £7.99, John Lewis has vowed to donate £2 for every album sale to Save the Children –
Some impressive stats have been released regarding the amount of traffic and unique impressions generated from the Guardian Facebook application. The bespoke app, which launched in September to coincide with the Facebook Open Graph developments has reached 4 million users and creates an average of 1 million impressions per day on the social network.
The app allows users to easily share what they are reading and discover what their network
Music streaming service Spotify announced this week that they would be launching ‘Spotify Apps‘ which ‘bring you new and exciting music experiences built around your music tastes.’ The apps are free, available to use regardless of whether you use Spotify Premium or just the free service, and can be found in the lefthand section above the playlists. The apps range from ‘Tunewiki’, which will show you the lyrics to the
American online shoe and clothing retailer Zappos has already established itself in the world social media. Now one of the co-founders has launched a new start-up with the theory that people may want to ‘share what they wear’ with RNKD (pronounce ‘ranked’). The theory behind the new start-up is to take two of the most popular trends, photo sharing and gaming, and use them to reinvent loyalty programs.
RNKD seems
Eric Turner – Style Changer [Free Download] http://t.co/83gjqSiT via @sbtvonline
