Featured Posts

JLS Facebook album Jukebox

Screen shot 2011-11-03 at 16.12.21 We just launched a new Facebook application with JLS to celebrate the new album ‘Jukebox’! Fans can use Facebook to create their own custom Jukebox on the app and form a 5 track playlist with it. They can also add a personal message to their Jukebox, and socialise it by sending to friends on Facebook or posting to their own wall.
We created the Jukebox using Soundcloud’s API, ensuring audio

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Social Media in the UK, who’s doing what…

snsuk Umpf have put together this fab Infographic on Social Media usage in the UK.
Some interesting take away’s:

Women are more active tweeters and uploading more to Flickr
The guys are Foursquare crazy, checking in much more than females. As justified from the community demographic, the guy’s take the rein on LinkedIn too.
Females are more active on Facebook, where as men invest a bit more time watching on

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Foursquare adds brand new features to the platform as Facebook axes off Places

events_2 This week Foursquare launched number of new features, the same time Facebook announced it would be getting rid of Places, it’s location rival.
Foursquare’s biggest new development was the launch of events, giving users the ability to check in to a specific occasion, such as sports game, film screening or gig, to make sharing experiences all the more personal. Teaming up with ESPN for sports events, MovieTickets.com for films and

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Topshop teams up with SCVNGR

scvngr Topshop has become the first UK retailer to partner with location platform SCVNGR to offer discounts to its student consumer base. Students will be able to get rewards including in-store discounts and automatic entry into exclusive competitions in return for checking into their nearest shop via the SCVNGR mobile app.
The offers are open to students only, who will have to take on challenges such as browsing products in order

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Facebook growth outperforms the rest of the web

In the week that Facebook usership was rumoured to have passed 750million, it was also revealed that the social networking giant is surpassing the rest of the Internet in terms of growth. Whilst the rest of the web has shrunk by 9% in the past year, Facebook has increased by 69%. This essentially means that the stratospheric growth of the platform has cancelled out (or given the impression of) any

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The Top 50 Brands in the Social Media League Table

The social media reputation index developed by Yomego ranked brands in terms of social engagement. Ebay surpassed both Apple and Google, with BlackBerry and Amazon rounding off the top 5. Check out the infographic below to see what other brands made the top 50.

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QR Creativity


QR codes are always a hot topic with the Lucid Online crew, as these ‘quick response codes’ are a fantastically simple way to connect with the mobile consumer.
QR codes are mostly used to get the consumer a special something on top of their purchase, i.e. some exclusive content or a voucher, but recently brands have not only branched out in terms of what these reward mechanisms entail but

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Battle of the Social Media Titans – Facebook vs Twitter


David and Goliath, Batman and The Joker, Ben and Jerry’s. The world is full of ‘rival pairings’, but the greatest competition of the 21st century probably exists between Facebook and Twitter.
Both social networking platforms seem to have become indispensable in our modern times, but most people have a distinct inkling of which platform they prefer as both bring a highly different offering to the table.
So which one

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