I’ve not written a blog, for a little while now due to the festive season and generally 101 other reasons! However I’m back at my MacBook Pro, and all set to give my thoughts on what has grabbed my attention online recently. Whilst surfing the web, an scoping out the latest digital campaigns and innovations. One campaign which did grab me, an forced me to reach for the bookmark button
American superstore Walmart have launched an intelligent Facebook app that allows users to find the perfect gift for loved ones. The app searches the ‘Likes’ interests and shares of their selected friend and uses this data to search their online store to locate the ideal gift. The app, entitled ‘Shopycat’ is a clever extension of the growing trend for f-commerce that is seeing an increasing number of brands create fully-integrated
John Lewis has unveiled a charity music album featuring the hit cover versions of pop songs used in its TV ad campaigns over the past four years.
The 11-track album, called ‘Reworked’, went on sale on Monday 28 November. The CD is also available in all John Lewis and Waitrose stores.
Priced at £7.99, John Lewis has vowed to donate £2 for every album sale to Save the Children –
Some impressive stats have been released regarding the amount of traffic and unique impressions generated from the Guardian Facebook application. The bespoke app, which launched in September to coincide with the Facebook Open Graph developments has reached 4 million users and creates an average of 1 million impressions per day on the social network.
The app allows users to easily share what they are reading and discover what their network
Earlier this week US retailer JC Penney, launched a festive QR code campaign. After several false starts, its fair to say 2011 was the year QR codes truly made their way over into the mainstream.
So how does the campaign work? Well every shopper who visits JC Penney over the festive period, will receive a ‘Santa tag’ sticker with each purchase. Santa tags are personalised QR codes, which enables the
HMV and film house giant Twentieth Century Fox have teamed up to allow users to purchase DVD’s via just outdoor advertising and QR codes. The initiative is aimed to capitalise on the growing emphasis on mobile technology and commerce, with people being able to buy the latest releases via the HMV mobile app.The advertising will be launched in bus stops in London, Manchester, Leeds, Nottingham, Bristol, Glasgow and Edinburgh.
Consumers
Rip Curl has created a technological world-first by capturing full-tilt surfing action using a “30 camera Array” – a line of cameras firing consistently as surfers ride towards and past it. The results are unique “frozen moments of time” – that can be viewed in a combination of angles for a true in the round perspective.
Rip Curl and TimeSlice, partners in the overall development, used GoPro HD video
To promote the release of the brand new FIFA 12 video game, EA Sports has launched an initiative to knit the world’s longest scarf with the help of their fans. Fans must tweet messages of support for their team using the #FIFA12Scarf hashtag or post them as a Facebook comment for a chance for the messages to appear on the scarf.
However, you can only send your messages at specific
Eric Turner – Style Changer [Free Download] http://t.co/83gjqSiT via @sbtvonline
