I’ve not written a blog, for a little while now due to the festive season and generally 101 other reasons! However I’m back at my MacBook Pro, and all set to give my thoughts on what has grabbed my attention online recently. Whilst surfing the web, an scoping out the latest digital campaigns and innovations. One campaign which did grab me, an forced me to reach for the bookmark button
Another week and yet another streaming music service has launched with Spotify in its sights. New start-up rara.com has just been launched across 15 countries today with the backing of all four majors.
The service will be rolled out to another eight international markets by the end of this week which include the USA, Canada and Mexico.
The ad-free service which operates via users standard internet browsers, offers access to
One of the Ipads number one apps Flipboard, this week was launched on the iphone. Drawing on links from your social networks, such as Facebook and Twitter, and from pre-selected news sources, it creates a ‘social magazine’ which sounds perfect! Instead of using multiple bookmarks, rss feeds and post it note all can exist on Flipboard.
Flipboard has also introduced a new feature, Cover Stories, which is a smart section
Smule, makers of such fine music iOS apps including Ocarina, Magic Piano, and I am T-Pain have just announced plans to acquire Khush the equally music-minded company behind LaDiDa (you sing, it generates a beat) and Songify, which turns speech into a melody.
The move appears to be logical considering the like mindedness of each companies digital products. It appears to be more a meeting of similarly tactile minds rather than a hostile takeover with one
Earlier this week US retailer JC Penney, launched a festive QR code campaign. After several false starts, its fair to say 2011 was the year QR codes truly made their way over into the mainstream.
So how does the campaign work? Well every shopper who visits JC Penney over the festive period, will receive a ‘Santa tag’ sticker with each purchase. Santa tags are personalised QR codes, which enables the
HMV and film house giant Twentieth Century Fox have teamed up to allow users to purchase DVD’s via just outdoor advertising and QR codes. The initiative is aimed to capitalise on the growing emphasis on mobile technology and commerce, with people being able to buy the latest releases via the HMV mobile app.The advertising will be launched in bus stops in London, Manchester, Leeds, Nottingham, Bristol, Glasgow and Edinburgh.
Consumers
Glamour Magazine recently undertook an experiment to see if they could significantly increase Facebook ‘Likes’ for its advertisers using the popular offline to online conversion mechanism, the 2-D barcode. It’s September issue generated an impressive 50,814 Facebook ‘likes’, and the codes were activated by over 100,000 readers, which amounts to 0.8% of the magazines average readership.
Rather than employing the usual QR code, the magazine used Sypderlynk to generate
Premier League football club Tottenham Hotspur have announced the launch of a first of it’s kind mobile app, using augmented reality technology. The free app allows fans to watch video footage of their favourite this season goals by pointing the phone at the clubs emblem. This interactive way to watch video is designed to take place at the game itself, by pointing their smart phone at the emblem on either
Eric Turner – Style Changer [Free Download] http://t.co/83gjqSiT via @sbtvonline
