I’ve not written a blog, for a little while now due to the festive season and generally 101 other reasons! However I’m back at my MacBook Pro, and all set to give my thoughts on what has grabbed my attention online recently. Whilst surfing the web, an scoping out the latest digital campaigns and innovations. One campaign which did grab me, an forced me to reach for the bookmark button
One of the Ipads number one apps Flipboard, this week was launched on the iphone. Drawing on links from your social networks, such as Facebook and Twitter, and from pre-selected news sources, it creates a ‘social magazine’ which sounds perfect! Instead of using multiple bookmarks, rss feeds and post it note all can exist on Flipboard.
Flipboard has also introduced a new feature, Cover Stories, which is a smart section
Smule, makers of such fine music iOS apps including Ocarina, Magic Piano, and I am T-Pain have just announced plans to acquire Khush the equally music-minded company behind LaDiDa (you sing, it generates a beat) and Songify, which turns speech into a melody.
The move appears to be logical considering the like mindedness of each companies digital products. It appears to be more a meeting of similarly tactile minds rather than a hostile takeover with one
Earlier this week US retailer JC Penney, launched a festive QR code campaign. After several false starts, its fair to say 2011 was the year QR codes truly made their way over into the mainstream.
So how does the campaign work? Well every shopper who visits JC Penney over the festive period, will receive a ‘Santa tag’ sticker with each purchase. Santa tags are personalised QR codes, which enables the
HMV and film house giant Twentieth Century Fox have teamed up to allow users to purchase DVD’s via just outdoor advertising and QR codes. The initiative is aimed to capitalise on the growing emphasis on mobile technology and commerce, with people being able to buy the latest releases via the HMV mobile app.The advertising will be launched in bus stops in London, Manchester, Leeds, Nottingham, Bristol, Glasgow and Edinburgh.
Consumers
Museums are definitely not known, as cutting edge establishments. But the museum of London, appears to have stuck their necks out to embrace NFC technology. If you take a look at the video below, it gives you a little more insight into what the MOL have been up to with NFC.
As you can see from the video, the museum of London have fully integrated NFC to offer
Premier League football club Tottenham Hotspur have announced the launch of a first of it’s kind mobile app, using augmented reality technology. The free app allows fans to watch video footage of their favourite this season goals by pointing the phone at the clubs emblem. This interactive way to watch video is designed to take place at the game itself, by pointing their smart phone at the emblem on either
Eric Turner – Style Changer [Free Download] http://t.co/83gjqSiT via @sbtvonline
