I’ve not written a blog, for a little while now due to the festive season and generally 101 other reasons! However I’m back at my MacBook Pro, and all set to give my thoughts on what has grabbed my attention online recently. Whilst surfing the web, an scoping out the latest digital campaigns and innovations. One campaign which did grab me, an forced me to reach for the bookmark button
While many brands have adopted social media into their overall marketing strategies, they are quickly finding out that engaging with their customers online is not as straightforward as putting up a billboard or shooting a commercial. Two global brands that experienced criticism this week after their Twitter stunts fell flat were McDonald’s and Snickers.
McDonald’s paid for the hashtag #McDStories to be promoted on the Twitter homepage to initiate conversation
To celebrate their 10 millionth user, Soundcloud have released a brand new dev feature, “Story Wheel” which combines elements from Soundcloud and Instagram in a very simple yet compelling tool. Available for any user to utilise, it’s essentially a slideshow that scrolls through designated Instagram photos to a backdrop of chosen audio. The interface and setup process is very user friendly and intuitive. Users simply narrate into a microphone whilst
American superstore Walmart have launched an intelligent Facebook app that allows users to find the perfect gift for loved ones. The app searches the ‘Likes’ interests and shares of their selected friend and uses this data to search their online store to locate the ideal gift. The app, entitled ‘Shopycat’ is a clever extension of the growing trend for f-commerce that is seeing an increasing number of brands create fully-integrated
In the past, Domino’s pizza has credited social media for its growth in online sales. The brand have actively participated in social media, from looking for their biggest fans on Facebook to giving away daily deals. They will go a step further on December 8th by declaring it ‘World Domino’s Day’ and offer their customers in 19 different countries half-priced pizzas.
To take part, simply head to the ‘World Domino’s
Some impressive stats have been released regarding the amount of traffic and unique impressions generated from the Guardian Facebook application. The bespoke app, which launched in September to coincide with the Facebook Open Graph developments has reached 4 million users and creates an average of 1 million impressions per day on the social network.
The app allows users to easily share what they are reading and discover what their network
Music streaming service Spotify announced this week that they would be launching ‘Spotify Apps‘ which ‘bring you new and exciting music experiences built around your music tastes.’ The apps are free, available to use regardless of whether you use Spotify Premium or just the free service, and can be found in the lefthand section above the playlists. The apps range from ‘Tunewiki’, which will show you the lyrics to the
Smule, makers of such fine music iOS apps including Ocarina, Magic Piano, and I am T-Pain have just announced plans to acquire Khush the equally music-minded company behind LaDiDa (you sing, it generates a beat) and Songify, which turns speech into a melody.
The move appears to be logical considering the like mindedness of each companies digital products. It appears to be more a meeting of similarly tactile minds rather than a hostile takeover with one
Eric Turner – Style Changer [Free Download] http://t.co/83gjqSiT via @sbtvonline
